# How to  Content Creation to Content Direction and Win in 2026

Page: https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860/how-to-content-creation-to-content-direction-and-win-in-2026
Text version: https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860/how-to-content-creation-to-content-direction-and-win-in-2026.md
Podcast: [Strategy Talks: Content Strategy for Small Teams](https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860)
Published: 2026-02-05T14:30:00+00:00
Episode link: https://www.moreinmedia.com/strategytalks
Audio file: https://episodes.captivate.fm/episode/9e7f277d-158b-4704-b07b-63ddf8021b0f.mp3
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JSON: https://stenobird.com/v1/public/podcasts/strategy-talks-content-strategy-for-small-teams-5249860/episodes/how-to-content-creation-to-content-direction-and-win-in-2026
Duration seconds: 2082

## Resource

You know that feeling when you’ve posted your 4th piece of content this week… … and all you hear is crickets? You’re not alone, and you’re not doing it wrong. You might be missing something, though. You need direction. This episode of Strategy Talks features Kendra Losee, marketing strategist, visibility expert, and host of the brand new podcast 'Marketing for People Like Us', to talk about the shift smart teams are making in 2026: from reactive content to intentional strategy. We’ll get into what to stop doing, how to lead with clarity, and why so much “good content” is quietly failing. If you’re a founder, freelancer, or part of a small marketing team, this one's for you. → Join the NEW Strategy Talks community here: https://www.skool.com/strategy-talks-4060 Kendra Losee helps business owners stop swearing at their marketing and turn it into something that actually works. She's spent more than two decades working with Fortune 100s, startups, agencies, and her own company. Which means she knows what moves the needle, what's worth your time, and what you can stop doing altogether. Kendra specializes in helping business owners turn marketing that grew organically into something strategic. Her approach cuts through the 'that's just how we do it' and 'why isn't this working,' so you can get the clients you want, grow the business you envisioned, and stop second-guessing marketing decisions. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theo…

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## Transcript

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