# 2026 LinkedIn Benchmarks: A LIVE Panel Discussion

Page: https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860/2026-linkedin-benchmarks-a-live-panel-discussion
Text version: https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860/2026-linkedin-benchmarks-a-live-panel-discussion.md
Podcast: [Strategy Talks: Content Strategy for Small Teams](https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860)
Published: 2026-04-06T14:30:00+00:00
Episode link: https://www.moreinmedia.com/strategytalks
Audio file: https://episodes.captivate.fm/episode/90ba6516-5ae2-441f-aa61-a8ece3dd8bec.mp3
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JSON: https://stenobird.com/v1/public/podcasts/strategy-talks-content-strategy-for-small-teams-5249860/episodes/2026-linkedin-benchmarks-a-live-panel-discussion
Duration seconds: 3661

## Resource

LinkedIn engagement is at an all-time high, and yet video views just crashed 36%. Audience growth is slowing. And the format nobody was talking about a year ago is now the top performer on the entire platform. So which LinkedIn are you showing up to: the one that's thriving, or the one that's leaving you behind? The 8 key findings from Socialinsider's 2026 LinkedIn Benchmarks report, based on the analysis of 1.3 million posts across 16,000+ business pages: LinkedIn's overall engagement rate is up 8% YoY, now averaging 5.20% Native document posts lead all formats with a 7.00% engagement rate — up 14% YoY Engagement grew across every format: text posts (+12%), images (+9%), and videos (+7%) Multi-image posts drive the most likes across all page sizes Polls outperform all other formats for impressions on pages with 50K+ followers Video views declined 36% YoY across every page size Brands increased posting frequency in 2025, especially for visual-first formats Audience growth slowed significantly in 2025, particularly for large accounts In this special panel edition of Strategy Talks, host Dorien Morin-van Dam sits down with four LinkedIn experts to do something this ^^^ data alone can't do: tell you exactly what to do next. 00:00 LinkedIn Shakeup Stats 02:00 Meet the Expert Panel 05:54 How to Read Benchmarks 09:04 Video Drops and What Works 13:09 Docs Albums Polls Growth 27:41 Follower Spikes and Patterns 29:02 Organic Wins Fuel Paid 32:51 Follower Growth Takes Time 36:42 Metrics Beyond Likes 48:15 Rapid Fire and Wrap Up The LinkedIn experts: 🎙 Miruna Vocheci : Social Media Manager at Socialinsider . She'll walk us through the data straight from the source. 🎙 Beth Granger : LinkedIn trainer, consultant , speaker, and beta-tester for LinkedIn itself. 🎙 Melonie Dodaro : Soc…

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