# They’re Already Deciding with Nate DuBois

Page: https://stenobird.com/podcast/strategic-thinkers-7084986/they-re-already-deciding-with-nate-dubois
Text version: https://stenobird.com/podcast/strategic-thinkers-7084986/they-re-already-deciding-with-nate-dubois.md
Podcast: [Strategic Thinkers](https://stenobird.com/podcast/strategic-thinkers-7084986)
Published: 2026-05-07T18:09:09+00:00
Episode link: https://thestrategicthinkers.com/reputation-is-strategy-pr-trust-nate-dubois
Audio file: https://downloads.pod.co/04d5e244-a42c-4f9c-bee3-7d56eb61ffa3/d09ce439-66c1-4b91-ab1c-90fbdbe8845f.mp3
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JSON: https://stenobird.com/v1/public/podcasts/strategic-thinkers-7084986/episodes/they-re-already-deciding-with-nate-dubois
Duration seconds: 5415

## Resource

Most businesses don’t realize they have a reputation problem until the damage is already done. In this episode, Sean Atkinson and Nate DuBois break down why public relations is more than press releases and crisis management—and how reputation, accountability, storytelling, and customer experience shape long-term business success. They discuss media training, handling criticism, building relationships with journalists, controlling the narrative during difficult moments, and why small businesses often have the smallest margin for error. This episode is for entrepreneurs, creators, and professionals who want to build trust, strengthen their reputation, and understand how perception quietly impacts every opportunity. Legend Initiative: https://legendinitiative.com/ Resources: https://spinsucks.com/communication/publicity-is-dead-pr-is-not/ https://www.prsa.org/publications-and-news/issues-trends https://legendinitiative.com/through-the-storm/ 🎯 The Lying Spots Audit™ 👉 https://www.assess.seanmatkinson.com/sean-thknlrya

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## Transcript

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