# Is People, Planet, Pint the parkrun of Sustainability? With Adam Bastock, Small99

Page: https://stenobird.com/podcast/straight-talking-sustainability-7096932/is-people-planet-pint-the-parkrun-of-sustainability-with-adam-bastock-small99
Text version: https://stenobird.com/podcast/straight-talking-sustainability-7096932/is-people-planet-pint-the-parkrun-of-sustainability-with-adam-bastock-small99.md
Podcast: [Straight Talking Sustainability](https://stenobird.com/podcast/straight-talking-sustainability-7096932)
Published: 2026-06-21T23:15:00+00:00
Episode link: https://straight-talking-sustai.captivate.fm
Audio file: https://episodes.captivate.fm/episode/7858f180-160b-4bed-85d9-52f9c0475af3.mp3
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Duration seconds: 2545

## Resource

In this episode, Emma sits down with Adam Bastock, founder of Small 99 and the grassroots movement People Planet Pint. The conversation dives into Adam Bastock's journey from digital marketing to sustainability, the origins and evolution of People Planet Pint, and the critical role of community-led action in making real, lasting change. Key Topics Adam Bastock's Background & Motivation Started in digital marketing, specializing in SEO for SMEs ( 01:25 ). Noticed sustainability advice, like digital marketing, was often aimed at big companies and hard for small businesses to implement ( 01:41 ). Frustration with lack of SME-focused sustainability guidance inspired the creation of Small99 ( 02:55 ). Small99 & People Planet Pint (PPP) Small99: Aims to empower small businesses to decarbonize rapidly thanks to their nimble decision-making ( 03:07 ). People Planet Pint: Born from the realization that business owners are more likely to gather in pubs than formal training rooms—turning the traditional networking and learning model on its head ( 06:38 ). Lessons from experimentation: Tech tools like to-do lists and online calculators weren’t as effective for SMEs as community and peer support ( 06:07 ). Community, Behaviour Change, & The Magic of the Pub Real, lasting behavior change happens in informal, social spaces—over a pint, not in a classroom ( 09:08 ). Events like PPP remove the threat and formality of standard sustainability events, providing a "safe space" for networking and support ( 18:35 ). Mini games and monthly themes have proven a powerful way to spark conversations and learning ( 10:48 , 30:07 ). Failures and Learnings: People Planet Pastry Attempted morning meetups ("pastry"), but found them less accessible, often attracting a more privileged, profe…

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