# A rough idea + AI became Kate Spade's concierge — here's how

Page: https://stenobird.com/podcast/straight-talk-ai-tips-for-amazonians-7740235/a-rough-idea-ai-became-kate-spade-s-concierge-here-s-how
Text version: https://stenobird.com/podcast/straight-talk-ai-tips-for-amazonians-7740235/a-rough-idea-ai-became-kate-spade-s-concierge-here-s-how.md
Podcast: [strAIght talk: AI tips for Amazonians](https://stenobird.com/podcast/straight-talk-ai-tips-for-amazonians-7740235)
Published: 2026-06-15T04:00:00+00:00
Episode link: https://rss.art19.com/episodes/3134e5b7-9442-43d8-91b7-b0ceb5ff5167.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://rss.art19.com/episodes/3134e5b7-9442-43d8-91b7-b0ceb5ff5167.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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Duration seconds: 810

## Resource

One team at AWS used AI at every step to build Kate Spade’s AI "gift concierge" — a shopping assistant that asks customers what they need and narrows options through conversation. On this episode, David Dorf shares how they went from concept to live product in 12 weeks. His biggest tip: you don't need a perfect idea. Keep a backlog, present a rough one to AI, and let it research and refine until you pick up momentum.    Guest: David Dorf, Global Head of Retail Industry Solutions, AWS 

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