# Storage Authority is bringing the Playbook for success in Storage to busy professionals.

Page: https://stenobird.com/podcast/stories-behind-the-door-7023511/storage-authority-is-bringing-the-playbook-for-success-in-storage-to-busy-professionals
Text version: https://stenobird.com/podcast/stories-behind-the-door-7023511/storage-authority-is-bringing-the-playbook-for-success-in-storage-to-busy-professionals.md
Podcast: [Stories Behind the Door](https://stenobird.com/podcast/stories-behind-the-door-7023511)
Published: 2026-01-14T16:45:00+00:00
Episode link: https://c1fb7a5a-b918-4752-8e66-99cccd34cccf.libsyn.com/storage-authority-is-bringing-the-playbook-for-success-in-storage-to-busy-professionals
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/c1fb7a5a-b918-4752-8e66-99cccd34cccf/0-Podcast-Audio-Marc.mp3?dest-id=4709347
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JSON: https://stenobird.com/v1/public/podcasts/stories-behind-the-door-7023511/episodes/storage-authority-is-bringing-the-playbook-for-success-in-storage-to-busy-professionals
Duration seconds: 2027

## Resource

I sit down with Marc Goodin, CEO and President of Storage Authority, to pull back the curtain on one of the most successful franchise models in the self-storage industry. Marc isn't just a developer; he's a civil engineer who has spent four decades learning exactly what makes a facility succeed. He shares why he decided to stop "retiring" and instead start helping other professionals build wealth through his proven system. We talk about the "scary" headlines of 2026, the reality of SBA financing, and why he believes a self-storage facility should be run with the same hospitality mindset as a high-end hotel. You will learn: Why you can no longer be a "C-student" operator and expect to scale in today's market. How Marc's team helps franchisees navigate the "headache" of the SBA loan process through established relationships. Why the customer has often made their decision to rent before they even walk into your office. The advantage smaller, more nimble operators have when adopting new technology compared to the 4,000-store giants. Why the current lull in "mad rush" development is the perfect time for serious players to find and build Class-A sites. If you've ever wondered if you have what it takes to own a storage facility while keeping your day job, Marc's insights on systems and standards are exactly what you need to hear. Connect with Thaddeus Campbell: thaddeus@s3.partners https://www.linkedin.com/in/itsthadcampbell/ Connect with Marc Goodin: marc@storageasset.com www.storageauthorityfranchise.com This episode was brought to you by: https://www.kiwiconstruction.com/

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## Transcript

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