# How one Phone Call Changed the Trajectory for Alyssa Quill of Storage Asset Management Page: https://stenobird.com/podcast/stories-behind-the-door-7023511/how-one-phone-call-changed-the-trajectory-for-alyssa-quill-of-storage-asset-management Text version: https://stenobird.com/podcast/stories-behind-the-door-7023511/how-one-phone-call-changed-the-trajectory-for-alyssa-quill-of-storage-asset-management.md Podcast: [Stories Behind the Door](https://stenobird.com/podcast/stories-behind-the-door-7023511) Published: 2025-12-31T16:45:00+00:00 Episode link: https://c1fb7a5a-b918-4752-8e66-99cccd34cccf.libsyn.com/how-one-phone-call-changed-the-trajectory-for-alyssa-quill-of-storage-asset-management Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/c1fb7a5a-b918-4752-8e66-99cccd34cccf/0-Podcast-Audio.mp3?dest-id=4709347 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/stories-behind-the-door-7023511/episodes/how-one-phone-call-changed-the-trajectory-for-alyssa-quill-of-storage-asset-management Duration seconds: 1754 ## Resource How do you grow from 21 management contracts to nearly 600 while keeping a "small-town" culture of caring? Join Thaddeus Campbell as he speaks with Alyssa Quill, CEO of Storage Asset Management (SAM), the nation's largest independent third-party management firm. Alyssa shares her 21-year journey through the industry, including her time at StorageUSA and Extra Space, and the pivotal phone call from Jay Hoke that led to the founding of SAM in 2010 . She discusses the transition from the "easy" boom years of 2021 to the high-stakes, data-driven environment of 2025 . Key Takeaways from this Episode: The "Salt of the Earth" Advantage: Why the storage industry attracts genuine, kind people and why Alyssa isn't worried about private equity changing that DNA . Advanced Revenue Management: A look at how SAM utilizes eight distinct ECRI models to ensure each individual store performs, even without the pressure of Wall Street margins . Hiring for Impact: The secret to building a high-performing team that values reputation over the bottom line . Tech Strategy for 2026: How to use AI to identify operational "red flags" before they become issues . Philanthropy as Fabric: The story behind SAM's support for Decker's Blueprint and helping a partner fight for a cure for muscular dystrophy . Whether you are a solo owner or a large-scale developer, Alyssa's insights on balancing high-level analytics with boots-on-the-ground human influence provide a masterclass in modern storage operations. Connect with Alyssa Quill: Email: aquill@storageasset.com Website: https://www.storageassetmanagement.com Connect with Thaddeus Campbell: Website: https://s3.partners/ LinkedIn: https://www.linkedin.com/in/itsthadcampbell/ This episode was brought to you by: https://www.kiwiconstruction.com/ ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/stories-behind-the-door-7023511/episodes/how-one-phone-call-changed-the-trajectory-for-alyssa-quill-of-storage-asset-management/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/stories-behind-the-door-7023511/how-one-phone-call-changed-the-trajectory-for-alyssa-quill-of-storage-asset-management.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.