# Your product isn't the differentiator anymore (your brand is)

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Text version: https://stenobird.com/podcast/stop-the-scroll-with-brianna-doe-6804773/your-product-isn-t-the-differentiator-anymore-your-brand-is.md
Podcast: [Stop The Scroll with Brianna Doe](https://stenobird.com/podcast/stop-the-scroll-with-brianna-doe-6804773)
Published: 2026-04-23T08:00:00+00:00
Episode link: https://www.buzzsprout.com/2317192/episodes/19057051-your-product-isn-t-the-differentiator-anymore-your-brand-is.mp3
Audio file: https://www.buzzsprout.com/2317192/episodes/19057051-your-product-isn-t-the-differentiator-anymore-your-brand-is.mp3
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Duration seconds: 1856

## Resource

Every B2B product is starting to look the same. Features are converging, AI is making it easier to ship software overnight, and the noise on LinkedIn has never been louder. So what actually sets a brand apart? David Walsh, three-time founder and CEO of Limelight, joins me to break down why brand, personality, and creator-led marketing are becoming the only real competitive advantages in B2B. We get into the rise of micro-creators, the authenticity debate around AI-generated content, and why m...

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## Transcript

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