# The Problem With "Influencer" Thinking in B2B

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Podcast: [Stop The Scroll with Brianna Doe](https://stenobird.com/podcast/stop-the-scroll-with-brianna-doe-6804773)
Published: 2026-06-18T08:00:00+00:00
Episode link: https://www.buzzsprout.com/2317192/episodes/19364712-the-problem-with-influencer-thinking-in-b2b.mp3
Audio file: https://www.buzzsprout.com/2317192/episodes/19364712-the-problem-with-influencer-thinking-in-b2b.mp3
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Duration seconds: 837

## Resource

Most influencer marketing is built for reach, but B2B influence is built for something far more powerful: real business results. In this episode, Davang Shah, VP of Marketing at LinkedIn, joins me to talk about the rise of B2B influencer marketing and why the future of brand-creator partnerships is shifting from reach to relevance. We dig into LinkedIn’s Creator Marketplace, what makes creator-brand relationships actually work, and why audience precision and deep expertise matter more than ev...

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## Transcript

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