# Is the comment section the most underrated tool in social listening?

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Text version: https://stenobird.com/podcast/stop-the-scroll-with-brianna-doe-6804773/is-the-comment-section-the-most-underrated-tool-in-social-listening.md
Podcast: [Stop The Scroll with Brianna Doe](https://stenobird.com/podcast/stop-the-scroll-with-brianna-doe-6804773)
Published: 2026-04-02T08:00:00+00:00
Episode link: https://www.buzzsprout.com/2317192/episodes/18898662-is-the-comment-section-the-most-underrated-tool-in-social-listening.mp3
Audio file: https://www.buzzsprout.com/2317192/episodes/18898662-is-the-comment-section-the-most-underrated-tool-in-social-listening.mp3
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Duration seconds: 1655

## Resource

Comment sections used to be an afterthought. Now they shape how content spreads, how brands are perceived, and what actually sticks online. In this episode, I’m joined by Brett Dashevsky, co-founder of Siftsy, to get into how comment sections have evolved into one of the most influential (and chaotic) signals on the internet. We break down how reactions, memes, and tone in the comments can drive perception in real time — and why most brands still don’t know how to read what’s actually being...

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## Transcript

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