# How to turn a viral moment into a community

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Text version: https://stenobird.com/podcast/stop-the-scroll-with-brianna-doe-6804773/how-to-turn-a-viral-moment-into-a-community.md
Podcast: [Stop The Scroll with Brianna Doe](https://stenobird.com/podcast/stop-the-scroll-with-brianna-doe-6804773)
Published: 2026-04-16T08:00:00+00:00
Episode link: https://www.buzzsprout.com/2317192/episodes/19005525-how-to-turn-a-viral-moment-into-a-community.mp3
Audio file: https://www.buzzsprout.com/2317192/episodes/19005525-how-to-turn-a-viral-moment-into-a-community.mp3
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JSON: https://stenobird.com/v1/public/podcasts/stop-the-scroll-with-brianna-doe-6804773/episodes/how-to-turn-a-viral-moment-into-a-community
Duration seconds: 2253

## Resource

Most viral content spikes and disappears. Some of it actually builds something. In this episode, Sophie Miller, founder of Pretty Little Marketer, joins me to get into what separates the two. We break down her big door, small room framework - the strategy behind content that casts a wide net without losing the plot - and why virality and intention don't have to be opposites. We also get into the vanity metrics debate and why your platforms aren't interchangeable - each one is its own room in ...

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## Transcript

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