# B2B INFLUENCER MARKETING STRATEGIES! Val Riley on Effective Partnerships and LinkedIn Success | Ep 41

Page: https://stenobird.com/podcast/stop-the-scroll-with-brianna-doe-6804773/b2b-influencer-marketing-strategies-val-riley-on-effective-partnerships-and-linkedin-success-ep-41
Text version: https://stenobird.com/podcast/stop-the-scroll-with-brianna-doe-6804773/b2b-influencer-marketing-strategies-val-riley-on-effective-partnerships-and-linkedin-success-ep-41.md
Podcast: [Stop The Scroll with Brianna Doe](https://stenobird.com/podcast/stop-the-scroll-with-brianna-doe-6804773)
Published: 2025-02-11T08:00:00+00:00
Episode link: https://www.buzzsprout.com/2317192/episodes/16574201-b2b-influencer-marketing-strategies-val-riley-on-effective-partnerships-and-linkedin-success-ep-41.mp3
Audio file: https://www.buzzsprout.com/2317192/episodes/16574201-b2b-influencer-marketing-strategies-val-riley-on-effective-partnerships-and-linkedin-success-ep-41.mp3
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Duration seconds: 1355

## Resource

In this episode of Stop the Scroll, host Brianna Doe speaks with Val Riley, VP of Marketing at Unbounce, about B2B influencer marketing strategies and the growing importance of authentic partnerships in the SaaS space. Val shares insights on influencer selection, structuring partnerships, and predictions for the future of influencer marketing. ========================================= Best Moments: (01:27) Unbounce's acquisition of Insightly and their complementary offerings (03:00) Criteria ...

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## Transcript

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