# Spec’d for Success: Chrome or Capability?

Page: https://stenobird.com/podcast/steering-change-6709807/spec-d-for-success-chrome-or-capability
Text version: https://stenobird.com/podcast/steering-change-6709807/spec-d-for-success-chrome-or-capability.md
Podcast: [Steering Change](https://stenobird.com/podcast/steering-change-6709807)
Published: 2025-12-05T09:00:00+00:00
Episode link: https://share.transistor.fm/s/e59cb53d
Audio file: https://media.transistor.fm/e59cb53d/726b30fe.mp3
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JSON: https://stenobird.com/v1/public/podcasts/steering-change-6709807/episodes/spec-d-for-success-chrome-or-capability
Duration seconds: 2922

## Resource

In this special episode, we are sharing the fantastic panel discussion held during our November virtual Regional Meeting, “Spec’d for Success: Chrome or Capability?” Making Smart Equipment Choices in Today’s Trucking Industry. Host Kelsey Hipkin introduces the meeting, previously recorded on November 12, where we explore what it really takes to spec your fleet for success in 2025 and beyond. From understanding a truck’s full life-cycle and real run time requirements, to navigating the rising impact of tariffs on equipment decisions, and more. Our panelists are Manni Lubana, President & CEO, Lubana Trucking Inc.; Tamara Sanderson, President, Ross Sanderson Trucking (RST); Anders Sorensen, Vice President of Fleet Accounts, Diamond International Trucks; Mark Taylor, Sr Manager, Transportation‑Canada, Pilot Flying J; Will Tucker, Sales and Marketing Manager, Ocean Trailer, and moderated by AMTA’s Dave Elniski. AMTA Regional Meetings are an opportunity for members, stakeholders, and anyone interested in commercial transportation to gather and learn about industry updates, WCB, Alberta Sheriffs, AMTA events, and guest speakers. Our next meetings are our special edition Holiday Networking Regional Meetings . We invite you to join us for a festive lunch and our feature presenters from the Alberta Sheriff-Interdiction Patrol Team K9 Program. Our Calgary meeting has just passed, but there are still tickets available to join us in Edmonton on December 9, and in Grande Prairie on December 11. Learn more and register now: https://amta.ca/regional-meetings/. Registration is open for AMTA’s 88th Annual Conference! Join us at the Grey Eagle Event Centre on April 22-23, 2026. AMTA’s Annual Conference is Alberta’s premier gathering of those who challenge, drive, and shape – as well…

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## Transcript

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