# A Stylish Purse That’s Level 3A Ballistic (ft. urbnchc)

Page: https://stenobird.com/podcast/state-of-the-second-6604741/a-stylish-purse-that-s-level-3a-ballistic-ft-urbnchc
Text version: https://stenobird.com/podcast/state-of-the-second-6604741/a-stylish-purse-that-s-level-3a-ballistic-ft-urbnchc.md
Podcast: [State of the Second](https://stenobird.com/podcast/state-of-the-second-6604741)
Published: 2026-03-18T13:00:00+00:00
Episode link: https://stateofthe2nd.com/episode/a-stylish-purse-thats-level-3a-ballistic-ft-urbnchc
Audio file: https://episodes.captivate.fm/episode/78c227eb-74b5-4bee-87af-13d7cdf6992a.mp3
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JSON: https://stenobird.com/v1/public/podcasts/state-of-the-second-6604741/episodes/a-stylish-purse-that-s-level-3a-ballistic-ft-urbnchc
Duration seconds: 2073

## Resource

In this episode of State of the Second, hosts Kaylee and John sit down with Jennifer, the director of sales and marketing at Urban Chic. The brand makes stylish everyday carry accessories with integrated Level 3A ballistic protection, built with DuPont Kevlar and patented technology. Founded in 2018, the company set out to bring personal protection into a genuine leather bag that looks like an everyday purse, rather than the tactical, pink-camo gear that dominated the market for women. Jennifer explains that the protective insert adds only 17 ounces to the bag, so it stays discreet instead of feeling like a bulletproof vest. The conversation centers on what makes the product different. The patent is in how the bag deploys on the body. A loose Kevlar insert held up to yourself carries a high risk of the bullet ricocheting, so the insert is measured to fit a specific bag and deploys with a neck strap and waist strap that absorb the blow. Level 3A protection covers standard handgun rounds up to .44 Magnum and is also stab proof. After launch, the team realized the real audience was people who want to carry and protect themselves at the same time. They went to SHOT Show two years in a row to confirm it, partnered with Rounded for a universal holster insert that fits inside a zipper pouch, and shifted their marketing toward the firearms community. Jennifer and the hosts dig into who buys the bags and why. The biggest demographic is men buying for the women in their life, plus parents sending kids off to college where campus carry and even pepper spray may not be allowed. The team is exploring more options for men, travel, and undercover law enforcement, and gets frequent requests for children's backpacks they have not yet pursued. Kaylee and John tie it all back to per…

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## Transcript

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