# Trial & Error Folge 39 – Building in Public & Personal Branding: Warum Pressearbeit overrated ist

Page: https://stenobird.com/podcast/startup-insider-6744721/trial-error-folge-39-building-in-public-personal-branding-warum-pressearbeit-overrated-ist
Text version: https://stenobird.com/podcast/startup-insider-6744721/trial-error-folge-39-building-in-public-personal-branding-warum-pressearbeit-overrated-ist.md
Podcast: [Startup Insider](https://stenobird.com/podcast/startup-insider-6744721)
Published: 2026-07-18T02:00:00+00:00
Episode link: https://startup-insider.com/alle-podcast-folgen/
Audio file: https://afp-912057-injected.calisto.simplecastaudio.com/d2790bdf-c937-4878-8f59-941f6b6b4ef5/episodes/351a1f4a-59a3-4985-94b9-27585604ac06/audio/128/default.mp3?aid=rss_feed&awCollectionId=d2790bdf-c937-4878-8f59-941f6b6b4ef5&awEpisodeId=351a1f4a-59a3-4985-94b9-27585604ac06&feed=ZQdsoEnZ
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Duration seconds: 4151

## Resource

Fredrik Harkort und Jan Thomas sprechen über Building in Public, warum klassische Pressearbeit oft überschätzt wird und wen sie sich als Gäste fürs WHU Ideas Lab wünschen.

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## Transcript

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