# Mitch Matthews: Why Most Goals Stay Small (and How to 10x Them)

Page: https://stenobird.com/podcast/start-with-a-win-881441/mitch-matthews-why-most-goals-stay-small-and-how-to-10x-them
Text version: https://stenobird.com/podcast/start-with-a-win-881441/mitch-matthews-why-most-goals-stay-small-and-how-to-10x-them.md
Podcast: [Start With A Win](https://stenobird.com/podcast/start-with-a-win-881441)
Published: 2026-04-15T11:00:00+00:00
Episode link: https://share.transistor.fm/s/def759d3
Audio file: https://media.transistor.fm/def759d3/0602b5de.mp3
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JSON: https://stenobird.com/v1/public/podcasts/start-with-a-win-881441/episodes/mitch-matthews-why-most-goals-stay-small-and-how-to-10x-them
Duration seconds: 1963

## Resource

This episode of Start With a Win challenges leaders to rethink how real growth actually happens - not through rigid planning alone, but through bold vision, intentional experimentation, and the courage to act before everything feels certain. Adam Contos sits down with success coach and top-ranked podcaster Mitch Matthews to explore how high-performing leaders and entrepreneurs can break out of incremental thinking, ignite bigger possibilities, and turn ambition into measurable momentum. It’s a powerful conversation about cultivating the C word, building the A word, and leading with both imagination and execution - designed to help you unlock smarter strategy, stronger teams, and results that compound. If you’re ready to lead beyond limits and create meaningful wins in business and life, this one will stretch the way you think. Mitch Matthews is a success coach, keynote speaker, and host of the top 1% podcast DREAM THINK DO. For more than 20 years, he’s helped high-achieving leaders and entrepreneurs clarify their purpose, think bigger, and take bold action. He’s interviewed world-class performers - from bestselling authors to Oscar winners - and coached leaders at NIKE, NASA, Disney, and United Airlines. Mitch is also the creator of The Authority Bridge™, helping professionals build aligned, impact-driven coaching and speaking businesses. Mitch lives a highly caffeinated life in Des Moines, Iowa, with his wife Melissa and they have two wildly creative sons. 00:00 Intro 02:04 This concept is a three-step process… 05:07 You can’t do this alone… 08:55 Do you know what this is and we’re not talking about goals 12:02 Never ask your team this…replace it with this 14:15 When you move into the next step you have to become a scientist! 16:25 Leadership habits and the biggest fa…

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## Transcript

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