# START pod: Teddy Li, Co-Founder, Prepse: “Train smarter. Sell better.”

Page: https://stenobird.com/podcast/start-7171926/start-pod-teddy-li-co-founder-prepse-train-smarter-sell-better
Text version: https://stenobird.com/podcast/start-7171926/start-pod-teddy-li-co-founder-prepse-train-smarter-sell-better.md
Podcast: [START](https://stenobird.com/podcast/start-7171926)
Published: 2026-06-04T22:31:39+00:00
Episode link: https://share.transistor.fm/s/13233e7a
Audio file: https://media.transistor.fm/13233e7a/06a3219e.mp3
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JSON: https://stenobird.com/v1/public/podcasts/start-7171926/episodes/start-pod-teddy-li-co-founder-prepse-train-smarter-sell-better
Duration seconds: 571

## Resource

Teddy li's first version of Prepse did something reasonable It connected to your call recordings, pulled out the data, and filled in your CRM. customers told him it was a nice add-on. he could have explained why they were wrong. he chose to find out why they were right. So he looked closer, and what the most interested customers actually wanted was underneath it. They didn't just want cleaner data. they wanted to use it to improve how their teams sold, to make their median reps perform like their top ones. The data was the input. The training was the point. He then worked with hundreds of enablement managers to learn what the best teams do differently, and built Prepse around the answer: reps run simulations of real buyer conversations before they have them for real. The real product was hiding one question deeper than the one he set out to answer. The useful question about ai in sales isn't what it can replace. It's what it can't. It can't decide how your company should handle a pricing objection, or what a good discovery call sounds like in your market. That judgment lives in a handful of your best people, and it's the scarce thing. He built Prepse on that premise. Instead of automating the seller, it takes the judgment your best people already have and turns it into something every rep can practice against. Your playbook, your objections, your definition of good, run as simulations a rep can repeat until the real call feels like the fourth take. The leaders set the bar. The software makes sure everyone can reach it. ‍ 🎙️ Teddy Li , Co-Founder, Prepse on Fondo START pod ‍ 00:00 Teddy introduces Prepse and what an AI enablement manager actually does 01:00 The original product: pulling call-recording data into the CRM 01:25 Why customers treated it as an add-on, and wh…

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