# 🎧 START pod: Kathryn Wu, Co-Founder, Openmart: “Openclaw for sales”

Page: https://stenobird.com/podcast/start-7171926/start-pod-kathryn-wu-co-founder-openmart-openclaw-for-sales
Text version: https://stenobird.com/podcast/start-7171926/start-pod-kathryn-wu-co-founder-openmart-openclaw-for-sales.md
Podcast: [START](https://stenobird.com/podcast/start-7171926)
Published: 2026-05-13T17:07:02+00:00
Episode link: https://share.transistor.fm/s/3c811cd9
Audio file: https://media.transistor.fm/3c811cd9/a1d687cc.mp3
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Duration seconds: 1272

## Resource

The “buy a list and blast emails” era is ending Not because outbound stopped working Because the data got smarter than the emails Kathryn Wu and her co-founder built Openmart as an SMB intelligence layer: Verified owners Decision-maker contacts Google reviews Website quality Location intelligence & more Now they've launched "OpenClaw for Sales" A conversational outbound workspace built on top of that data No spreadsheet cleanup No disconnected enrichment tools No giant table views Just ask the database what you need DoorDash uses Openmart for regional planning Whatnot uses it to identify high-quality sellers Clay customers use the data directly inside outbound workflows Try it out at openmart.com 🎙️ Kathryn Wu, Co-Founder of Openmart on Fondo START pod ‍ 01:13 Openmart’s SMB intelligence database and Openclaw for Sales 02:16 The shift from giant lead lists to AI qualification and scoring 03:43 Why SMB data differs from LinkedIn-centric sales platforms 05:57 How modern GTM teams use multi-channel outbound workflows 06:39 The highest-value qualification signals in SMB sales 08:25 Openclaw for Sales and conversational outbound workflows 09:02 How DoorDash uses Openmart for regional planning 11:28 Deduplication and the hidden pain of outbound infrastructure 12:16 “The future is qualification and scoring” 14:08 Why proprietary data is the moat behind AI outbound Learn more at openmart.com

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