# START: Maanav Agrawal, CEO & Co-Founder, Memoir "Marketing campaigns from everything your team ships"

Page: https://stenobird.com/podcast/start-7171926/start-maanav-agrawal-ceo-co-founder-memoir-marketing-campaigns-from-everything-your-team-ships
Text version: https://stenobird.com/podcast/start-7171926/start-maanav-agrawal-ceo-co-founder-memoir-marketing-campaigns-from-everything-your-team-ships.md
Podcast: [START](https://stenobird.com/podcast/start-7171926)
Published: 2026-06-23T20:05:08+00:00
Episode link: https://share.transistor.fm/s/71920771
Audio file: https://media.transistor.fm/71920771/eb36df86.mp3
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JSON: https://stenobird.com/v1/public/podcasts/start-7171926/episodes/start-maanav-agrawal-ceo-co-founder-memoir-marketing-campaigns-from-everything-your-team-ships
Duration seconds: 498

## Resource

Shipping isn't the bottleneck anymore. Attention is. Maanav Agrawal kept seeing the same pattern. Some of the coolest products weren't getting the attention they deserved Meanwhile, companies that consistently shared what they were building were generating inbound He'd lived it himself He saw it in other industries like real estate He saw it across his YC batch and among founders generally The problem wasn't always the product. It was making sure people knew the product existed. So he and Co-Founder Jason Zhan built Memoir (YC P26) A marketer with the soul of an engineer. Memoir connects to your product source of truth and understands what changed, why it matters, who should hear about it, and how to tell the story. A new feature ships A PR worth talking about gets merged A meaningful update goes live Memoir turns it into: → Social posts → Blogs → Changelogs → Demo videos → Customer updates → Launch content All in your company's voice. They built it for themselves: Engineers who love building But, like most founders, don't always have time to build in public. Now they don't have to. The work speaks for itself - automatically Memoir turns product velocity into market velocity 🎙️ Maanav Agrawal, CEO & Co-Founder, Memoir on Fondo START 00:53 "Shipping is not the bottleneck, attention is." 01:19 How Memoir connects directly to GitHub and monitors product changes 01:38 Deciding which product updates are important enough to share publicly 02:03 Keeping founders in control with approval before publishing 02:40 Why some of the best products never get the attention they deserve 03:20 The challenge facing startups without dedicated marketing teams 03:49 Why engineering teams move faster than marketing teams can keep up 05:17 The original YC idea: developer infrastructure and…

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