# Sports Media Roundtable: Is Fox doing a good job with the World Cup? Incredible viewership for soccer; Plus, NBA Finals viewership talk and UFC's White House event

Page: https://stenobird.com/podcast/sports-media-with-richard-deitsch-1023610/sports-media-roundtable-is-fox-doing-a-good-job-with-the-world-cup-incredible-viewership-for-soccer-plus-nba-finals-viewership-talk-and-ufc-s-white-house-event
Text version: https://stenobird.com/podcast/sports-media-with-richard-deitsch-1023610/sports-media-roundtable-is-fox-doing-a-good-job-with-the-world-cup-incredible-viewership-for-soccer-plus-nba-finals-viewership-talk-and-ufc-s-white-house-event.md
Podcast: [Sports Media with Richard Deitsch](https://stenobird.com/podcast/sports-media-with-richard-deitsch-1023610)
Published: 2026-06-20T08:00:00+00:00
Episode link: https://pdst.fm/e/pscrb.fm/rss/p/tracking.swap.fm/track/v9Uiw3bGr54f6BVZKSyc/serve.castfire.com/audio/8361245/8361245_2026-05-06-170745.192.mp3?rssID=6247
Audio file: https://pdst.fm/e/pscrb.fm/rss/p/tracking.swap.fm/track/v9Uiw3bGr54f6BVZKSyc/serve.castfire.com/audio/8361245/8361245_2026-05-06-170745.192.mp3?rssID=6247
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Duration seconds: 2861

## Resource

Episode 633 of the Sports Media Podcast with Richard Deitsch features Jon Lewis, editor and founder of Sports Media Watch; Sports Business Journal media reporter Austin Karp. In this podcast we go deep into the start of the World Cup and the phenomenal viewership numbers; how much more interest the tournament can draw; the hydration breaks as a media story; how we feel Fox is doing as far as its studio coverage; the feelings around Alex Lalas and Rebecca Lowe and others; the NBA Finals and NHL Stanley Cup Final viewership; Fox's potential $22B Roku acquisition and why it's about controlling distribution; the UFC Freedom 250 from the White House Lawn delivering seven million viewers on Paramount+, marking the first time Nielsen-measured figures have been released for a live event on the streaming platform (in combo with Adobe Analytics; the ridiculous claims from someone that it would hit Super Bowl numbers; sports seeking famous outdoor settings, and more. You can subscribe to this podcast on Apple Podcasts, Spotify and more.

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