# First Look: Will the thrilling U.S.-Canada women's gold medal hockey game lead to more interest in the PWHL?

Page: https://stenobird.com/podcast/sports-media-with-richard-deitsch-1023610/first-look-will-the-thrilling-u-s-canada-women-s-gold-medal-hockey-game-lead-to-more-interest-in-the-pwhl
Text version: https://stenobird.com/podcast/sports-media-with-richard-deitsch-1023610/first-look-will-the-thrilling-u-s-canada-women-s-gold-medal-hockey-game-lead-to-more-interest-in-the-pwhl.md
Podcast: [Sports Media with Richard Deitsch](https://stenobird.com/podcast/sports-media-with-richard-deitsch-1023610)
Published: 2026-03-10T08:00:00+00:00
Episode link: https://pdst.fm/e/pscrb.fm/rss/p/tracking.swap.fm/track/v9Uiw3bGr54f6BVZKSyc/traffic.megaphone.fm/CAD8590713348.mp3?updated=1773089541
Audio file: https://pdst.fm/e/pscrb.fm/rss/p/tracking.swap.fm/track/v9Uiw3bGr54f6BVZKSyc/traffic.megaphone.fm/CAD8590713348.mp3?updated=1773089541
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Duration seconds: 445

## Resource

The professional women's hockey landscape is shifting as the momentum from the Olympic tournament begins to translate into league growth. This preview explores how the PWHL is leveraging increased visibility to drive record attendance and fan engagement.

## Highlights
- Main idea: The PWHL is successfully capturing the post-Olympic surge in interest by providing a consistent platform for fans to follow stars
- Practical takeaway: Increased visibility of international stars directly correlates to higher domestic league attendance and sellouts
- Failure mode: Olympic interest often fades into nationalism-driven 'one-offs' if there is no accessible league for fans to follow afterward
- Main idea: The synergy between the PWHL and the IIHF is essential for creating a sustainable, non-conflicting global hockey calendar
- Practical takeaway: Using Olympic storylines to build 'educated fans' helps sustain interest during the regular professional season

## Topics

PWHL, Women's Hockey, Olympic Games, Sports Media, Sports Marketing, IIHF, Sports Broadcasting, Athlete Visibility

## Chapters
- 0:00 — Introduction: An introduction to the guest, Kenzie Malone, and the context of the upcoming full discussion.
- 1:00 — The Olympic Momentum Challenge: Discussing the difficulty of converting Olympic viewership into long-term professional league fandom.
- 2:30 — Translating Visibility to Attendance: Analyzing how the availability of regular-season games is driving record-breaking attendance for teams like the New York Sirens.
- 4:20 — Building Educated Fanbases: How Olympic performances create recognizable storylines and stars that carry over into the PWHL.
- 5:10 — PWHL and IIHF Synergy: The importance of scheduling alignment between professional leagues and international competitions.

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## Transcript

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