# Examining the growing business of women's sports podcasts

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Text version: https://stenobird.com/podcast/sports-media-with-richard-deitsch-1023610/examining-the-growing-business-of-women-s-sports-podcasts.md
Podcast: [Sports Media with Richard Deitsch](https://stenobird.com/podcast/sports-media-with-richard-deitsch-1023610)
Published: 2026-03-25T08:00:00+00:00
Episode link: https://pdst.fm/e/pscrb.fm/rss/p/tracking.swap.fm/track/v9Uiw3bGr54f6BVZKSyc/serve.castfire.com/audio/8091829/8091829_2026-04-08-225629.192.mp3?rssID=6247
Audio file: https://pdst.fm/e/pscrb.fm/rss/p/tracking.swap.fm/track/v9Uiw3bGr54f6BVZKSyc/serve.castfire.com/audio/8091829/8091829_2026-04-08-225629.192.mp3?rssID=6247
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Duration seconds: 1874

## Resource

The women's sports audio market is experiencing a massive, unmature gold rush driven by brand demand and new talent. Jesse Katz explains how iHeartMedia is scaling a dedicated network to meet the sudden surge in advertiser interest.

## Highlights
- Market Trend: The women's sports audio space is in an early, high-growth phase, with most new podcasts launching only in 2024
- Practical takeaway: Established talent with deep industry relationships (the 'Rolodex') provides a competitive advantage in securing high-level athlete access
- Business Driver: Major brands like Capital One and Elf Beauty are actively seeking inventory to support their diversity and inclusion missions
- Failure mode: Relying solely on legacy media connections is becoming difficult as the space becomes more crowded and competitive
- Future Outlook: The next wave of content will likely be driven by Gen Z athletes with massive social media followings rather than just established pros

## Topics

Sports Media, Women's Sports, Podcast Industry, iHeartMedia, Sports Marketing, Audio Programming, Digital Media, Content Strategy

## Chapters
- 1:00 — The Women's Sports Audio Boom: An overview of iHeart's first-mover advantage and the current state of the women's sports audio market.
- 3:20 — Brand Investment and Partnerships: How brands are finding new ways to invest in women's sports through audio inventory.
- 5:50 — A Non-Mature Market: Analyzing the recent surge in podcast launches and why the industry is still in its infancy.
- 8:00 — The iHeart Women's Sports Slate: A look at flagship shows including Good Game with Sarah Spain and Flagrant and Funny.
- 12:40 — The Power of Talent Relationships: How veteran hosts use long-standing connections to secure exclusive access to top athletes.
- 24:30 — The 2026 Landscape: Predicting the diversity and expansion of the sports audio landscape over the next few years.

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## Transcript

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