# The Thinking Behind Steph Curry’s New Chinese Sneaker Deal

Page: https://stenobird.com/podcast/sporticast-3503112/the-thinking-behind-steph-curry-s-new-chinese-sneaker-deal
Text version: https://stenobird.com/podcast/sporticast-3503112/the-thinking-behind-steph-curry-s-new-chinese-sneaker-deal.md
Podcast: [Sporticast](https://stenobird.com/podcast/sporticast-3503112)
Published: 2026-06-04T11:00:00+00:00
Episode link: https://traffic.megaphone.fm/PMC1496855795.mp3
Audio file: https://traffic.megaphone.fm/PMC1496855795.mp3
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JSON: https://stenobird.com/v1/public/podcasts/sporticast-3503112/episodes/the-thinking-behind-steph-curry-s-new-chinese-sneaker-deal
Duration seconds: 1690

## Resource

Scott and Eben discuss Steph Curry’s new 10-year deal with Chinese sneaker brand Li-Ning. They also talk about the NBA Finals, the World Cup, and an Olympics trademark battle. Learn more about your ad choices. Visit megaphone.fm/adchoices

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## Transcript

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