# 589: Why "Fake It Till You Make It" Is a Complete SCAM for Executive Presence and How Executive Presence Archetypes Accelerate Your Success Page: https://stenobird.com/podcast/speak-up-develop-your-executive-presence-leadership-communication-style-65929/589-why-fake-it-till-you-make-it-is-a-complete-scam-for-executive-presence-and-how-executive-presence-archetypes-accelerate-your-success Text version: https://stenobird.com/podcast/speak-up-develop-your-executive-presence-leadership-communication-style-65929/589-why-fake-it-till-you-make-it-is-a-complete-scam-for-executive-presence-and-how-executive-presence-archetypes-accelerate-your-success.md Podcast: [Speak Up: Develop Your Executive Presence & Leadership Communication Style](https://stenobird.com/podcast/speak-up-develop-your-executive-presence-leadership-communication-style-65929) Published: 2026-06-19T04:00:00+00:00 Episode link: http://www.speakupwithlaura.com Audio file: https://episodes.captivate.fm/episode/dc5b67fa-087c-4af5-a939-1c992d512aaf.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/speak-up-develop-your-executive-presence-leadership-communication-style-65929/episodes/589-why-fake-it-till-you-make-it-is-a-complete-scam-for-executive-presence-and-how-executive-presence-archetypes-accelerate-your-success Duration seconds: 770 ## Resource Know Your Own Executive Presence Strengths & Opportunities: Click here to pinpoint the specific area in your executive presence that’s keeping you invisible to senior leadership and guarantees you stay working hard as a pack mule who never gets promoted. Have you been trying to improve your executive presence by becoming more confident, charismatic, or outgoing—yet still feel like you're forcing a version of yourself that doesn't fit? Many professionals believe executive presence looks the same for everyone. But the leaders who create the greatest influence often do so through very different strengths. In this episode, Laura Camacho challenges the myth of the "ideal executive" and introduces a powerful framework that helps you identify your natural leadership style so you can build influence without sacrificing authenticity. By the end of this episode you’ll know: 🚀How the 7 Executive Presence Archetypes explain why successful leaders influence others in completely different ways 🎯How to identify your primary and secondary leadership archetypes using three simple diagnostic questions 💰How to strengthen your executive presence by amplifying your natural strengths instead of copying someone else's style Listen now to discover your unique executive presence archetype and learn how to become a more influential, trusted, and authentic leader without changing who you are. To learn more visit www.speakupwithlaura.com . New Speak Up podcast episodes come out every Monday, Wednesday, and Friday early in the morning. Research References Zenger, J., & Folkman, J. — Leadership effectiveness research showing that exceptional leaders succeed through different combinations of strengths rather than one ideal leadership profile. Grant, A. M., Gino, F., & Hofmann, D. A. (201… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/speak-up-develop-your-executive-presence-leadership-communication-style-65929/episodes/589-why-fake-it-till-you-make-it-is-a-complete-scam-for-executive-presence-and-how-executive-presence-archetypes-accelerate-your-success/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/speak-up-develop-your-executive-presence-leadership-communication-style-65929/589-why-fake-it-till-you-make-it-is-a-complete-scam-for-executive-presence-and-how-executive-presence-archetypes-accelerate-your-success.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.