# 561: Why Being Impressive and Using Logic Fail to Win People Over (The Neuroscience of Influence)

Page: https://stenobird.com/podcast/speak-up-develop-your-executive-presence-leadership-communication-style-65929/561-why-being-impressive-and-using-logic-fail-to-win-people-over-the-neuroscience-of-influence
Text version: https://stenobird.com/podcast/speak-up-develop-your-executive-presence-leadership-communication-style-65929/561-why-being-impressive-and-using-logic-fail-to-win-people-over-the-neuroscience-of-influence.md
Podcast: [Speak Up: Develop Your Executive Presence & Leadership Communication Style](https://stenobird.com/podcast/speak-up-develop-your-executive-presence-leadership-communication-style-65929)
Published: 2026-04-22T04:00:00+00:00
Episode link: http://www.speakupwithlaura.com
Audio file: https://episodes.captivate.fm/episode/2867ff1f-7529-412a-b2d1-599112ed2528.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/speak-up-develop-your-executive-presence-leadership-communication-style-65929/episodes/561-why-being-impressive-and-using-logic-fail-to-win-people-over-the-neuroscience-of-influence
Duration seconds: 1623

## Resource

Click here if you’re a senior leader who’s ready to recalibrate how you’re perceived at the executive level — in the next 90–120 days. The Executive Presence Mastery System may be your logical next step. Click here to pinpoint the specific area in your executive presence that’s keeping you invisible to senior leadership and guarantees you stay working hard as a pack mule who never gets promoted. Download the Executive Presence Scorecard assessment. Are you unknowingly sabotaging your influence by focusing too much on yourself—or worse, relying on logic alone? If you’ve ever struggled to get buy-in, felt ignored in meetings, or watched your great ideas go nowhere, this episode reveals why. Most professionals think persuasion is about being impressive or logical—but neuroscience says otherwise. This conversation breaks down the real drivers of influence and how to apply them immediately. By the end of this episode with Joshua Bandoch you’ll know: 🧠How to instantly become more persuasive by shifting focus to what others actually care about 🤫Why emotions—not logic—drive decisions and how to use that to your advantage 🔎 Simple, practical techniques like storytelling, strategic silence, and barrier removal to win people over Hit play now to learn how to turn every conversation into an opportunity to gain trust, alignment, and real results. Reminder that May 4 we start the 6-day Executive Presence Reset: 6 super short episodes revealing small shifts that can change how the top levels of leadership perceive you. If you look at this episode and think, “I know I should speak up more—but when I do, I either say too much or not enough,” and it leaves you second-guessing yourself afterward… you’re not alone. That’s why we built the Executive Presence Scorecard —to give you clarity…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/speak-up-develop-your-executive-presence-leadership-communication-style-65929/episodes/561-why-being-impressive-and-using-logic-fail-to-win-people-over-the-neuroscience-of-influence/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/speak-up-develop-your-executive-presence-leadership-communication-style-65929/561-why-being-impressive-and-using-logic-fail-to-win-people-over-the-neuroscience-of-influence.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.