# The Future of Music Marketing with Liam James Ward

Page: https://stenobird.com/podcast/soundbreaker-6717784/the-future-of-music-marketing-with-liam-james-ward
Text version: https://stenobird.com/podcast/soundbreaker-6717784/the-future-of-music-marketing-with-liam-james-ward.md
Podcast: [SoundBreaker](https://stenobird.com/podcast/soundbreaker-6717784)
Published: 2025-04-04T17:51:41+00:00
Episode link: https://share.transistor.fm/s/757a4f7d
Audio file: https://media.transistor.fm/757a4f7d/405e48dd.mp3
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JSON: https://stenobird.com/v1/public/podcasts/soundbreaker-6717784/episodes/the-future-of-music-marketing-with-liam-james-ward
Duration seconds: 2079

## Resource

In this episode, Bob Shami sits down with Liam James Ward, co-founder and CEO of Something Something, a company dedicated to helping artists navigate the fast-changing world of social media and digital platforms. Liam shares his journey in the music industry, the critical role of TikTok in music discovery, and the challenges artists face in monetizing their work. He discusses why independent artists must be both creative and business-minded, and how Something Something is building sustainable solutions to support them. Tune in to explore the future of artist management, fan engagement, and the ever-evolving digital music landscape. Visit our guest’s website: https://www.somethingsomething.social/ Contact our guest: https://www.linkedin.com/in/liamjameswrd/

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## Transcript

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