# From MTV to Indie: Andrew Schiffman on Music’s Digital Evolution

Page: https://stenobird.com/podcast/soundbreaker-6717784/from-mtv-to-indie-andrew-schiffman-on-music-s-digital-evolution
Text version: https://stenobird.com/podcast/soundbreaker-6717784/from-mtv-to-indie-andrew-schiffman-on-music-s-digital-evolution.md
Podcast: [SoundBreaker](https://stenobird.com/podcast/soundbreaker-6717784)
Published: 2025-07-24T18:36:21+00:00
Episode link: https://share.transistor.fm/s/c52dfeb8
Audio file: https://media.transistor.fm/c52dfeb8/04a2aaf3.mp3
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JSON: https://stenobird.com/v1/public/podcasts/soundbreaker-6717784/episodes/from-mtv-to-indie-andrew-schiffman-on-music-s-digital-evolution
Duration seconds: 2229

## Resource

In this episode of SoundBreaker , host Bob Shami sits down with Andrew Schiffman—music industry veteran and former MTV executive—who has helped shape the sound of generations. From major labels to today’s indie explosion, Andrew shares an insider’s look at how the music business has evolved in the digital age. We explore the rise of independent artists and how curated playlists have become essential for exposure. Schiffman also breaks down the role of artificial intelligence in music discovery and curation, and why nostalgia is making a comeback in physical formats. Beyond music, Andrew discusses how CrossFit and fitness have enhanced his mental clarity and focus—fueling his ability to stay sharp in an ever-evolving industry. Whether you’re an artist, curator, or just love music, this episode delivers valuable insights on where the industry is heading and how technology continues to shape it. Visit our guest’s website: https://sociatap.com/shiftynyc/ Contact our guest: https://www.linkedin.com/in/andrew-schiffman/ | andrew1.schiffman@gmail.com

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## Transcript

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