# Bittersweet & Bold: Building Independent Artist Futures with Jaclyn O’Connell

Page: https://stenobird.com/podcast/soundbreaker-6717784/bittersweet-bold-building-independent-artist-futures-with-jaclyn-o-connell
Text version: https://stenobird.com/podcast/soundbreaker-6717784/bittersweet-bold-building-independent-artist-futures-with-jaclyn-o-connell.md
Podcast: [SoundBreaker](https://stenobird.com/podcast/soundbreaker-6717784)
Published: 2025-04-16T18:00:10+00:00
Episode link: https://share.transistor.fm/s/e7bc559d
Audio file: https://media.transistor.fm/e7bc559d/4c8dcceb.mp3
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JSON: https://stenobird.com/v1/public/podcasts/soundbreaker-6717784/episodes/bittersweet-bold-building-independent-artist-futures-with-jaclyn-o-connell
Duration seconds: 1705

## Resource

In this episode of Soundbreaker , host Bob Shami interviews Jaclyn O’Connell , Owner and Principal Strategist at Bittersweet Media , and Founder & Artist Manager at Good Grief Mgmt Co. Jaclyn shares her inspiring journey from retail work to becoming a trailblazer in artist-first music management. With a deep commitment to empowering independent artists, she discusses the emotional labor of being a modern manager, the power of community, and how platforms like TikTok are reshaping music discovery. You’ll hear valuable insights on digital marketing, cold-email networking, setting up LLCs, and why today’s music careers demand both creativity and business savvy. This is a must-listen for anyone navigating the independent music scene—from aspiring artists to industry vets. Visit our guest’s website: https://www.bittersweet.media/ Contact our guest: https://www.linkedin.com/in/jaclynsouth/ https://www.instagram.com/jaclyn_oconnell/ https://www.instagram.com/bttrsweet_media/

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## Transcript

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