# My Biggest Pricing Mistakes in 16 Years as an Online Service Provider

Page: https://stenobird.com/podcast/sold-out-offers-5908587/my-biggest-pricing-mistakes-in-16-years-as-an-online-service-provider
Text version: https://stenobird.com/podcast/sold-out-offers-5908587/my-biggest-pricing-mistakes-in-16-years-as-an-online-service-provider.md
Podcast: [Sold Out Offers](https://stenobird.com/podcast/sold-out-offers-5908587)
Published: 2026-02-10T10:00:00+00:00
Episode link: https://sold-out-offers.captivate.fm
Audio file: https://episodes.captivate.fm/episode/86052389-d3c0-4010-8d5d-cefe1e565635.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/sold-out-offers-5908587/episodes/my-biggest-pricing-mistakes-in-16-years-as-an-online-service-provider
Duration seconds: 1076

## Resource

In this episode, I’m walking you through the biggest pricing mistakes I’ve made over the last 16 years as a service provider, from hourly rates and undercharging, to scoping disasters, discounts, letting clients dictate the work, and not tracking time (which is honestly one of the most expensive mistakes of all). This is a no-fluff episode, and it’s designed to help you spot where you might be leaking money without realising. I also share the more subtle mistakes that don’t get talked about enough, like putting your prices up too soon without proof, getting knocked when nobody buys, and then losing your confidence in your offer. Plus, the “exposure” era, where I worked for free more times than I care to admit, thinking it would lead somewhere. Spoiler: it didn’t. What You’ll Learn in This Episode Why hourly pricing kept me undercharging (and attracting the wrong clients) The scoping mistakes that quietly destroy your profit Why discounting can damage the perceived value of your work How not tracking time stops you from knowing what you’re actually earning The danger of raising your prices too soon without validation Why working for free “for exposure” rarely pays off "Most pricing mistakes don’t come from being bad at business, they come from being insecure and guessing." If pricing has been the thing you constantly spiral over, the thing that makes you second-guess yourself, over-deliver, or quietly resent your work, join the waitlist for my new pricing bootcamp, Rave Your Rates, coming 25th February 2026: https://ceels-lockley.myflodesk.com/raveyourrates Step into my festival world... 🎪 Create you own Offer Line Up with my free masterclass 🎪 Pop your name down for my free monthly networking events, The Secret Set 🎪 Explore Dreamium , my offer design program 🎪 Come an…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/sold-out-offers-5908587/episodes/my-biggest-pricing-mistakes-in-16-years-as-an-online-service-provider/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/sold-out-offers-5908587/my-biggest-pricing-mistakes-in-16-years-as-an-online-service-provider.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.