# Serge Salager on Mastering SaaS Pricing and Building Visualping

Page: https://stenobird.com/podcast/software-spotlight-6604456/serge-salager-on-mastering-saas-pricing-and-building-visualping
Text version: https://stenobird.com/podcast/software-spotlight-6604456/serge-salager-on-mastering-saas-pricing-and-building-visualping.md
Podcast: [Software Spotlight](https://stenobird.com/podcast/software-spotlight-6604456)
Published: 2026-05-15T13:00:00+00:00
Episode link: https://softwareoasis.com/podcast/
Audio file: https://pscrb.fm/rss/p/injector.simplecastaudio.com/70139b84-c75c-45e6-b095-f707ab52c31f/episodes/d18de946-c9c3-4c25-b55d-c39cc0f40762/audio/128/default.mp3?aid=rss_feed&awCollectionId=70139b84-c75c-45e6-b095-f707ab52c31f&awEpisodeId=d18de946-c9c3-4c25-b55d-c39cc0f40762&feed=f1ikz9t1
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JSON: https://stenobird.com/v1/public/podcasts/software-spotlight-6604456/episodes/serge-salager-on-mastering-saas-pricing-and-building-visualping
Duration seconds: 4438

## Resource

In this episode of Software Spotlight, host Michael Bernzweig is joined by Serge Salager, founder of Visualping. Serge shares his unique journey from a chemical engineer and product manager to leading a SaaS company. He dives into the critical role pricing plays in the success of tech startups, discussing strategies like the 10-5-20 rule and the transition from traditional to subscription-based models. Recorded live at the Software Oasis AI Summit, this episode offers valuable insights for software entrepreneurs navigating the complexities of modern pricing.

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## Transcript

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