# Roi Carmel on Revolutionizing Sales with AI

Page: https://stenobird.com/podcast/software-spotlight-6604456/roi-carmel-on-revolutionizing-sales-with-ai
Text version: https://stenobird.com/podcast/software-spotlight-6604456/roi-carmel-on-revolutionizing-sales-with-ai.md
Podcast: [Software Spotlight](https://stenobird.com/podcast/software-spotlight-6604456)
Published: 2026-04-07T23:56:11+00:00
Episode link: https://softwareoasis.com/podcast/
Audio file: https://pscrb.fm/rss/p/injector.simplecastaudio.com/70139b84-c75c-45e6-b095-f707ab52c31f/episodes/a7324028-7d44-4cc4-8388-83608e063421/audio/128/default.mp3?aid=rss_feed&awCollectionId=70139b84-c75c-45e6-b095-f707ab52c31f&awEpisodeId=a7324028-7d44-4cc4-8388-83608e063421&feed=f1ikz9t1
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JSON: https://stenobird.com/v1/public/podcasts/software-spotlight-6604456/episodes/roi-carmel-on-revolutionizing-sales-with-ai
Duration seconds: 3752

## Resource

In this episode, Michael Bernzweig talks with Roi Carmel, CEO and co-founder of Spotlight AI. Roi shares his journey from roles in companies like Cyber Reason and Perfecto Mobile to founding Spotlight AI. The discussion delves into the challenges of operationalizing a go-to-market strategy and how Spotlight AI integrates AI into existing workflows to enhance sales team productivity. They also explore the importance of aligning products with customer needs and the evolving role of AI in forecasting and deal quality.

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## Transcript

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