# Mastering Customer Acquisition with Harsha Mokkarala

Page: https://stenobird.com/podcast/software-spotlight-6604456/mastering-customer-acquisition-with-harsha-mokkarala
Text version: https://stenobird.com/podcast/software-spotlight-6604456/mastering-customer-acquisition-with-harsha-mokkarala.md
Podcast: [Software Spotlight](https://stenobird.com/podcast/software-spotlight-6604456)
Published: 2026-05-04T08:00:00+00:00
Episode link: https://softwareoasis.com/podcast/
Audio file: https://pscrb.fm/rss/p/injector.simplecastaudio.com/70139b84-c75c-45e6-b095-f707ab52c31f/episodes/44705695-7bf1-4647-b069-2057adac38c9/audio/128/default.mp3?aid=rss_feed&awCollectionId=70139b84-c75c-45e6-b095-f707ab52c31f&awEpisodeId=44705695-7bf1-4647-b069-2057adac38c9&feed=f1ikz9t1
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JSON: https://stenobird.com/v1/public/podcasts/software-spotlight-6604456/episodes/mastering-customer-acquisition-with-harsha-mokkarala
Duration seconds: 4581

## Resource

In this episode of Software Spotlight, Michael Bernzweig talks with Harsha Mokkarala from ecue, an AI-driven business intelligence platform. Harsha shares his journey from engineering to entrepreneurship, emphasizing the importance of mentorship and continuous learning. He delves into the complexities of customer acquisition costs and how businesses can better align data insights with strategic goals.

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## Transcript

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