# Stop Waiting For Perfect… Just Launch The Business

Page: https://stenobird.com/podcast/social-proof-podcast-680167/stop-waiting-for-perfect-just-launch-the-business
Text version: https://stenobird.com/podcast/social-proof-podcast-680167/stop-waiting-for-perfect-just-launch-the-business.md
Podcast: [Social Proof Podcast](https://stenobird.com/podcast/social-proof-podcast-680167)
Published: 2026-05-07T12:00:53+00:00
Episode link: https://redcircle.com/shows/a9b2dcd3-056f-4771-a45c-257dfa7193fc/episodes/19c5d9c8-4be2-46bb-b85c-33db248e18a9
Audio file: https://pdst.fm/e/pscrb.fm/rss/p/audio4.redcircle.com/episodes/19c5d9c8-4be2-46bb-b85c-33db248e18a9/stream.mp3
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JSON: https://stenobird.com/v1/public/podcasts/social-proof-podcast-680167/episodes/stop-waiting-for-perfect-just-launch-the-business
Duration seconds: 1953

## Resource

👇 Join Social Proof Circle thesocialproofcircle.com Get your tickets to Podcast Summit '26 👇🏾 Discount Code - "Summit26" 👇🏾 https://podcastsummit.com Most entrepreneurs never fail because of a bad idea… they fail because they wait too long to start. In this episode of the Social Proof Podcast, David Shands and Donni Wiggins break down what REALLY happens behind the scenes when building a business in real time — tech issues, imperfect launches, logo debates, broken systems, and learning while moving. They share the real story of launching Social Proof Circle with only 24 hours of prep, website problems, payment failures during a LIVE webinar, and why taking action beats waiting for perfection every single time. If you’ve been overthinking your next move, delaying your launch, or waiting for everything to “look right” before starting… this episode is for you. Topics Covered: Why perfection is slowing entrepreneurs down Building a business in real time Launching before you’re fully ready How CEOs should think about vision and leadership Why action beats planning Fixing problems LIVE during a launch Branding, logos, and building legacy brands Real entrepreneurship behind the scenes Social Proof Circle launch lessons How successful entrepreneurs pivot quickly One of the biggest lessons from this episode: “The logo doesn’t make the company… the company makes the logo.” Our Sponsors: * Check out Cash App and use my code CASHAPP10 for a great deal: https://cash.app * Check out Storyblocks and use my code storyblocks.com/socialproof for a great deal: https://www.storyblocks.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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## Transcript

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