# LinkedIn B2B Marketing in 2026: New Strategies & Changes You Need to Know!

Page: https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684/linkedin-b2b-marketing-in-2026-new-strategies-changes-you-need-to-know
Text version: https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684/linkedin-b2b-marketing-in-2026-new-strategies-changes-you-need-to-know.md
Podcast: [Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers](https://stenobird.com/podcast/social-media-for-b2b-growth-linkedin-strategy-for-b2b-marketers-4763684)
Published: 2026-01-14T19:00:00+00:00
Episode link: https://social-media-for-b2b-growth.captivate.fm/episode/linkedin-b2b-marketing-in-2026-new-strategies-changes-you-need-to-know
Audio file: https://episodes.captivate.fm/episode/35ef0eee-6a8e-496b-b76b-e9f7efd5c5d6.mp3
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Duration seconds: 1251

## Resource

Join Michelle J Raymond as she breaks down the major shifts and strategies for LinkedIn B2B marketing in 2026. From the introduction of 360Brew and the rise of pay-to-play features, to the changing demographics of LinkedIn users, she covers all the essential updates. Discover the importance of revisiting your marketing fundamentals, updating your profile and Company Page, and maximising the Power of Two by aligning company and employee efforts. This episode is packed with insights to help you stand out and achieve your LinkedIn goals in the coming year. Key moments in this episode - 00:00 Introduction: New Year, New Playbook 01:04 Reflecting on LinkedIn Changes in 2025 01:34 Understanding the 360Brew LinkedIn Algorithm 03:41 Key Shifts in LinkedIn's Platform 07:42 The Importance of a Strong LinkedIn Strategy 11:06 Revamping Your LinkedIn Presence 13:44 The Power of Two: Company Pages and Employees 16:36 Final Thoughts and Looking Ahead CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Today's episode is sponsored by Metricool . Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260113_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1

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