# Sir Brad Fried: Leading by design

Page: https://stenobird.com/podcast/so-you-think-you-want-to-be-a-ceo-7904018/sir-brad-fried-leading-by-design
Text version: https://stenobird.com/podcast/so-you-think-you-want-to-be-a-ceo-7904018/sir-brad-fried-leading-by-design.md
Podcast: [So, You Think You Want to Be a CEO?](https://stenobird.com/podcast/so-you-think-you-want-to-be-a-ceo-7904018)
Published: 2026-07-06T12:00:03+00:00
Episode link: https://podcasters.spotify.com/pod/show/news249/episodes/Sir-Brad-Fried-Leading-by-design-e3lnd1l
Audio file: https://anchor.fm/s/113806ee8/podcast/play/122450421/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-6%2Fcd2d3f14-3d5f-8156-c853-d1e14b337faa.mp3
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JSON: https://stenobird.com/v1/public/podcasts/so-you-think-you-want-to-be-a-ceo-7904018/episodes/sir-brad-fried-leading-by-design
Duration seconds: 2539

## Resource

Brad grew up in Cape Town. A phone call to Jim Wulfensohn who later became head of the World Bank changed his life. He worked at McKinsey, ran Investec in London and was drawn into public service culminating in being appointed Chairman of the Court of the Bank of England. He has been chairman of Goldman Sachs International and in recent years has been CEO of Kirsh International – running the complex Affairs of Africa’s richest man and driving the deal to sell Natie Kirsh’s Jetro Cash and Carry in the USA for $29bn.

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## Transcript

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