# Letting Go Was Yuppiechef Founder’s Toughest Test

Page: https://stenobird.com/podcast/so-you-think-you-want-to-be-a-ceo-7904018/letting-go-was-yuppiechef-founder-s-toughest-test
Text version: https://stenobird.com/podcast/so-you-think-you-want-to-be-a-ceo-7904018/letting-go-was-yuppiechef-founder-s-toughest-test.md
Podcast: [So, You Think You Want to Be a CEO?](https://stenobird.com/podcast/so-you-think-you-want-to-be-a-ceo-7904018)
Published: 2026-06-08T11:27:18+00:00
Episode link: https://podcasters.spotify.com/pod/show/news249/episodes/Letting-Go-Was-Yuppiechef-Founders-Toughest-Test-e3kg6ja
Audio file: https://anchor.fm/s/113806ee8/podcast/play/121165866/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-8%2Fbe2398c7-7e38-81d4-064b-755200c604b2.mp3
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JSON: https://stenobird.com/v1/public/podcasts/so-you-think-you-want-to-be-a-ceo-7904018/episodes/letting-go-was-yuppiechef-founder-s-toughest-test
Duration seconds: 2456

## Resource

Andrew Smith and Shane Dryden built Yuppiechef from a lounge-floor startup into one of South Africa’s most recognisable online brands – then had to confront the hardest truth in founder psychology: the skills that build a business are rarely the ones that scale it. A self-confessed people-pleaser who struggled to delegate control, Smith’s real leadership test wasn’t the funding rounds or the growth – it was learning to get out of his own way. This is a conversation about the gap between building something and running something, and why the exit cheque is sometimes the most honest feedback a founder ever gets. This series is sponsored by Discovery Bank. Editions drop on Tuesdays at 07:00.

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