# Why Most Business Podcasts Fail: 3 Things You Need to Get Right

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Text version: https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552/why-most-business-podcasts-fail-3-things-you-need-to-get-right.md
Podcast: [Smarter Podcasting: How To Use Podcasting For Business Growth](https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552)
Published: 2026-05-11T10:00:00+00:00
Episode link: https://www.buzzsprout.com/2220199/episodes/19126565-why-most-business-podcasts-fail-3-things-you-need-to-get-right.mp3
Audio file: https://www.buzzsprout.com/2220199/episodes/19126565-why-most-business-podcasts-fail-3-things-you-need-to-get-right.mp3
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Duration seconds: 1171

## Resource

“Most business podcasts fail because they were never built with a clear purpose in the first place.” In this episode, I talk about why so many business podcasts start with energy, excitement, and good intentions, but slowly lose momentum. From what I have seen, the problem is usually not the host, the microphone, or the editing. The real problem is that the show was never built with a clear strategy. I think a business podcast should do more than just exist. It should attract the right ...

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## Transcript

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