# PodPast: The TRUTH About SEO For Podcasts, with guest Ian Paynton

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Text version: https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552/podpast-the-truth-about-seo-for-podcasts-with-guest-ian-paynton.md
Podcast: [Smarter Podcasting: How To Use Podcasting For Business Growth](https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552)
Published: 2026-02-26T12:00:00+00:00
Episode link: https://www.buzzsprout.com/2220199/episodes/18608833-podpast-the-truth-about-seo-for-podcasts-with-guest-ian-paynton.mp3
Audio file: https://www.buzzsprout.com/2220199/episodes/18608833-podpast-the-truth-about-seo-for-podcasts-with-guest-ian-paynton.mp3
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Duration seconds: 2925

## Resource

In this episode of Smarter Podcasting, host Niall Mackay explores the controversial topic of SEO in podcasting and its potential to transform your business. Joined by Ian Paynton, an entrepreneur revolutionizing his content agency with podcasting, they break down the essentials of optimizing podcast content for SEO and discuss whether it’s worth the effort. Join Niall and Ian as they change the way we perceive podcasting and navigate the landscape of this dynamic and ever-evolving mediu...

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## Transcript

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