# How to Define the Listener Who Actually Buys From Your Podcast

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Text version: https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552/how-to-define-the-listener-who-actually-buys-from-your-podcast.md
Podcast: [Smarter Podcasting: How To Use Podcasting For Business Growth](https://stenobird.com/podcast/smarter-podcasting-making-podcasts-better-6331552)
Published: 2026-05-19T10:00:00+00:00
Episode link: https://www.buzzsprout.com/2220199/episodes/19201587-how-to-define-the-listener-who-actually-buys-from-your-podcast.mp3
Audio file: https://www.buzzsprout.com/2220199/episodes/19201587-how-to-define-the-listener-who-actually-buys-from-your-podcast.mp3
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Duration seconds: 1104

## Resource

“Podcasting is not just about reaching the right type of person. It is about making someone feel understood.” I have seen this happen a lot. Someone says their podcast is for business owners, founders, coaches, or professionals who want to grow. That sounds useful at first, but it is usually too broad to guide real content decisions. What I have learned is that defining your podcast audience is not just about demographics. It is about understanding one real person. What are they worried...

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