# Why These Agency Partners Did an Eight-Month Soft Launch Before the Real Partnership Started with Josh Hanosh & Kevin Howe | Ep #919

Page: https://stenobird.com/podcast/smart-agency-masterclass-with-jason-swenk-podcast-for-digital-marketing-agencies-391378/why-these-agency-partners-did-an-eight-month-soft-launch-before-the-real-partnership-started-with-josh-hanosh-kevin-howe-ep-919
Text version: https://stenobird.com/podcast/smart-agency-masterclass-with-jason-swenk-podcast-for-digital-marketing-agencies-391378/why-these-agency-partners-did-an-eight-month-soft-launch-before-the-real-partnership-started-with-josh-hanosh-kevin-howe-ep-919.md
Podcast: [Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies](https://stenobird.com/podcast/smart-agency-masterclass-with-jason-swenk-podcast-for-digital-marketing-agencies-391378)
Published: 2026-07-01T11:00:00+00:00
Episode link: https://jasonswenk.libsyn.com/why-these-agency-partners-did-an-eight-month-soft-launch-before-the-real-partnership-started-with-josh-hanosh-kevin-howe-ep-919
Audio file: https://traffic.libsyn.com/secure/jasonswenk/riverside_joshua_hanosh_e2m_ad_15_33_smart_agency_master.mp3?dest-id=181644
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Duration seconds: 2124

## Resource

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Have you ever realized that the thing your agency needs most is the exact thing you are worst at? Have you been trying to hire your way to a leadership partner when the right one might already be someone you know? Today's featured guest built a full-service agency by merging two separate agencies after years of running in the same professional circles. They'll walk through how the merger actually happened, why they soft-launched it for eight months before making it legal, and how their complementary weaknesses turned out to be the most valuable thing either of them brought to the table. Josh Hanosh and Kevin Howe are the co-founders of Three29 , a full-service digital marketing agency. Kevin started his agency in 2010 after the web division at his employer shut down, building from a single client into a team over fifteen years. Josh left eight years of teaching math and computer science after a student asked him why he was not doing what he told them to do. They merged their two agencies after years of friendship and peer mentoring, soft-launching the partnership for eight months before combining finances and legal structure. Three29 has since built Visible, an AI-powered analytics and optimization platform, and is now positioning around GEO alongside traditional digital marketing services. In this episode, we'll discuss: The partnership soft launch What the first twelve months looked like How a career in teaching made Josh a better manager Subscribe App le | Spot ify | iHear t Radio Sponsors and Resources E2M Solutio ns : Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white-label…

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