# What Does a 78% Close Rate Actually Tell You About Your Sales Process? With Jen Jurgens | Ep #907 Page: https://stenobird.com/podcast/smart-agency-masterclass-with-jason-swenk-podcast-for-digital-marketing-agencies-391378/what-does-a-78-close-rate-actually-tell-you-about-your-sales-process-with-jen-jurgens-ep-907 Text version: https://stenobird.com/podcast/smart-agency-masterclass-with-jason-swenk-podcast-for-digital-marketing-agencies-391378/what-does-a-78-close-rate-actually-tell-you-about-your-sales-process-with-jen-jurgens-ep-907.md Podcast: [Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies](https://stenobird.com/podcast/smart-agency-masterclass-with-jason-swenk-podcast-for-digital-marketing-agencies-391378) Published: 2026-05-20T11:00:00+00:00 Episode link: https://jasonswenk.libsyn.com/what-does-a-78-close-rate-actually-tell-you-about-your-sales-process-with-jen-jurgens-ep-907 Audio file: https://traffic.libsyn.com/secure/jasonswenk/riverside_jennifer_jurgens_e2m_ad_07_49_smart_agency_master.mp3?dest-id=181644 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/smart-agency-masterclass-with-jason-swenk-podcast-for-digital-marketing-agencies-391378/episodes/what-does-a-78-close-rate-actually-tell-you-about-your-sales-process-with-jen-jurgens-ep-907 Duration seconds: 1443 ## Resource Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you charging for execution when clients are about to stop paying for it? Are you building your sales process around your offer instead of around your prospect's trust? Today's featured guest built a growth workshop that converts 78% of buyers into long-term retainer clients. In this episode, she'll get into what that workshop actually contains, why the entry offer might be the thing keeping it from scaling, how to stop your CEO from chasing shiny quarters mid-engagement, and what happens when you position strategy as the product instead of execution. Jen Jurgens is the founder of 1 Bold Step , a revenue operations agency based in Michigan. Her background is in supply chain management, which is where she developed the belief she will die on: sales and marketing is a process, and processes can be measured, improved, and optimized. One Bold Step is a HubSpot partner and works primarily with B2B clients on pipeline growth, campaign optimization, and revenue systems. In this episode, we'll discuss: Focusing on pipeline growth as a primary metric Creating a foot in the door for Jen's growth workshop Selling the process, not the deliverable Subscribe App le | Spoti fy | iH eart Radio Sponsors and Re sourc es E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Toggl: Most agencies are losing 15–30% of their profit every year: lack of time tracking, messy manual timesheets, scope creep, untracked revisions, an… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/smart-agency-masterclass-with-jason-swenk-podcast-for-digital-marketing-agencies-391378/episodes/what-does-a-78-close-rate-actually-tell-you-about-your-sales-process-with-jen-jurgens-ep-907/transcription-requests` β€” Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/smart-agency-masterclass-with-jason-swenk-podcast-for-digital-marketing-agencies-391378/what-does-a-78-close-rate-actually-tell-you-about-your-sales-process-with-jen-jurgens-ep-907.md` β€” Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.