# How to Build an Account Management Team That Owns Client Outcomes with Michelle Keckler | Ep #905

Page: https://stenobird.com/podcast/smart-agency-masterclass-with-jason-swenk-podcast-for-digital-marketing-agencies-391378/how-to-build-an-account-management-team-that-owns-client-outcomes-with-michelle-keckler-ep-905
Text version: https://stenobird.com/podcast/smart-agency-masterclass-with-jason-swenk-podcast-for-digital-marketing-agencies-391378/how-to-build-an-account-management-team-that-owns-client-outcomes-with-michelle-keckler-ep-905.md
Podcast: [Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies](https://stenobird.com/podcast/smart-agency-masterclass-with-jason-swenk-podcast-for-digital-marketing-agencies-391378)
Published: 2026-05-13T11:00:00+00:00
Episode link: https://jasonswenk.libsyn.com/how-to-build-an-account-management-team-that-owns-client-outcomes
Audio file: https://traffic.libsyn.com/secure/jasonswenk/riverside_michelle_keckler_e2m_ad_7_00_smart_agency_master.mp3?dest-id=181644
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JSON: https://stenobird.com/v1/public/podcasts/smart-agency-masterclass-with-jason-swenk-podcast-for-digital-marketing-agencies-391378/episodes/how-to-build-an-account-management-team-that-owns-client-outcomes-with-michelle-keckler-ep-905
Duration seconds: 1622

## Resource

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are your account managers drowning because you never built the system around them? Are you still the one clients call when something goes sideways, even though you hired someone to handle that? In seven years, today's featured guest and her co-founder built a team of six and developed an account management structure that worked well enough to earn a speaking slot at Elevate. She'll break down the exact touchpoint cadence her agency uses to retain clients and grow accounts, what she looks for when hiring account managers, and what it took to actually get out of the way. She'll also share what makes a co-founder partnership work when so many of them fail. Michelle Keckler is the co-founder of KNC Marketing , a full-service digital marketing agency based in Nashville, Tennessee. She and her co-founder Danielle launched the agency after Danielle was laid off from a company they both worked at. Within two months they had enough clients for Michelle to leave her corporate job. Michelle spoke at Elevate and has been a member of the Agency Mastery Mastermind. Her focus inside the agency is on client relationships, account management structure, and building a team that can own outcomes without founder involvement. In this episode, we'll discuss: How to set your account managers for success What to look for in an account manager Why letting go is not a one-time decision Subscribe App le | Spoti fy | iH eart Radio Sponsors and Re sourc es E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolut…

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