# It’s Not About You: The Freedom of Not Taking it Personally

Page: https://stenobird.com/podcast/small-business-casual-content-marketing-productivity-customer-experience-for-entrepreneurs-creators-6332924/it-s-not-about-you-the-freedom-of-not-taking-it-personally
Text version: https://stenobird.com/podcast/small-business-casual-content-marketing-productivity-customer-experience-for-entrepreneurs-creators-6332924/it-s-not-about-you-the-freedom-of-not-taking-it-personally.md
Podcast: [Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators](https://stenobird.com/podcast/small-business-casual-content-marketing-productivity-customer-experience-for-entrepreneurs-creators-6332924)
Published: 2026-02-10T05:00:00+00:00
Episode link: https://www.buzzsprout.com/2160062/episodes/18554693-it-s-not-about-you-the-freedom-of-not-taking-it-personally.mp3
Audio file: https://www.buzzsprout.com/2160062/episodes/18554693-it-s-not-about-you-the-freedom-of-not-taking-it-personally.mp3
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Duration seconds: 1887

## Resource

Text Emily! Today, we’re digging into the wisdom from Don Miguel Ruiz’s book and philosophy, The Four Agreements, and applying it to our modern businesses and creative endeavors. Marketing, content creation, client relationships, boundaries, and perhaps most importantly, your relationship with YOURSELF, we’re going to examine what it means to not take things personally and how freeing it can be. This is Part II in a four-part series, so make sure you catch each one and enjoy the journa...

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## Transcript

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