# 101: Why Your Prices Might Feel "Too High" (And Why They Aren't) Page: https://stenobird.com/podcast/six-figure-flower-farming-6804247/101-why-your-prices-might-feel-too-high-and-why-they-aren-t Text version: https://stenobird.com/podcast/six-figure-flower-farming-6804247/101-why-your-prices-might-feel-too-high-and-why-they-aren-t.md Podcast: [Six Figure Flower Farming](https://stenobird.com/podcast/six-figure-flower-farming-6804247) Published: 2026-05-11T04:05:00+00:00 Episode link: https://trademarkfarmer.mykajabi.com/podcasts/six-figure-flower-farming/episodes/2149200817 Audio file: https://app.kajabi.com/podcasts/medias/2149200817.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/six-figure-flower-farming-6804247/episodes/101-why-your-prices-might-feel-too-high-and-why-they-aren-t Duration seconds: 983 ## Resource If your bouquet prices make you hesitate or feel “too high,” this episode is your reminder that the problem usually isn’t the number… it’s the discomfort. Most flower farmers are underpricing because they’re basing decisions on their own budget instead of their ideal customer. You’re not just selling stems, you’re selling an experience, and your pricing should reflect the value, transformation, and kind of buyer you actually want to attract. We also dig into what your prices really need to cover to build a sustainable flower farm business. Overhead, labor, slow weeks, and growth all have to be accounted for, or you end up subsidizing your customers. Underpricing doesn’t make you more competitive, it makes your business fragile. When you price with intention, you create margin, attract better customers, and build a calmer, more profitable farm.   Did you enjoy this episode?  Please leave a review on Apple or Spotify. Get your personalized profit roadmap:  www.trademarkfarmer.com/roadmap Follow Jenny on Instagram:  @trademarkfarmer Find free flower business resources:  www.trademarkfarmer.com/note   ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/six-figure-flower-farming-6804247/episodes/101-why-your-prices-might-feel-too-high-and-why-they-aren-t/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/six-figure-flower-farming-6804247/101-why-your-prices-might-feel-too-high-and-why-they-aren-t.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.