# Ep 167: Why Inspiration Isn’t Enough: The Business Conversations Designers Need

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Podcast: [Six Figure Designer](https://stenobird.com/podcast/six-figure-designer-6371876)
Published: 2026-07-27T11:00:08+00:00
Episode link: https://dts.podtrac.com/redirect.mp3/podcasts.helloaudio.fm/download/H4l91umOHT/74ecb5f8-dff8-4652-b8b4-6f63d23a39d5.mp3
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Duration seconds: 2124

## Resource

In this episode, I’m joined by Jen Atkinson, founder of NEDCON, to talk about why designers need more than inspiration to build strong, sustainable businesses. We discuss the conversations our industry often avoids: money, profitability, sales, leadership, and implementation, and why Jen created a more intimate conference experience centered on practical education and honest business growth. I’m also sharing why I said yes to speaking at NEDCON and what I hope designers take away from my session, Money Lessons I Wish I Knew Sooner. To get all the info and tickets to NEDCON, visit www.nedconference.com Want to connect with me and learn more about my coaching program? You can find me here: Instagram: @pameladurkin Coaching: www.pamela-durkin.com/coaching

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## Transcript

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