# 348: 'It Has to Make Sense', with Zach Hauer

Page: https://stenobird.com/podcast/singletrack-with-mathias-eichler-231667/348-it-has-to-make-sense-with-zach-hauer
Text version: https://stenobird.com/podcast/singletrack-with-mathias-eichler-231667/348-it-has-to-make-sense-with-zach-hauer.md
Podcast: [Singletrack With Mathias Eichler](https://stenobird.com/podcast/singletrack-with-mathias-eichler-231667)
Published: 2026-06-18T19:24:00+00:00
Episode link: https://singletrack.fm/ep348/
Audio file: https://traffic.libsyn.com/secure/sngltrck/singletrack348.mp3?dest-id=2901566
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JSON: https://stenobird.com/v1/public/podcasts/singletrack-with-mathias-eichler-231667/episodes/348-it-has-to-make-sense-with-zach-hauer
Duration seconds: 3831

## Resource

Just ahead of "Tahoe Week", where we'll meet in person, I chat with Open Fuel co-founder Zach Hauer about marketing an outdoor brand in today's business and media landscape. We chat about AI, ROI, high carb slushies, plogging and how in the end this all has to make sense. LINKS TrailCon Plog: Open Fuel + Dera Open Fuel Open Fuel on Instagram Zach Hauer on Instagram Get more: Singletrack.fm Rock Candy Running Trail Running Film Festival Brought to you by Electric Cable Car - your trail and mountain news!

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## Transcript

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