# Ep99-How Derek Shelton Built a Health and Wellness Center by Finally Taking the First Step

Page: https://stenobird.com/podcast/simply-business-podcast-6744679/ep99-how-derek-shelton-built-a-health-and-wellness-center-by-finally-taking-the-first-step
Text version: https://stenobird.com/podcast/simply-business-podcast-6744679/ep99-how-derek-shelton-built-a-health-and-wellness-center-by-finally-taking-the-first-step.md
Podcast: [Simply Business Podcast](https://stenobird.com/podcast/simply-business-podcast-6744679)
Published: 2026-03-03T01:00:00+00:00
Episode link: https://rss.com/podcasts/simplybusiness/2592809
Audio file: https://content.rss.com/episodes/245027/2592809/simplybusiness/2026_03_02_11_18_16_e84509d2-41fc-43c9-a907-5e8220471920.mp3
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Duration seconds: 1917

## Resource

What happens when you finally act on the idea you’ve carried for years? In the 99th episode of Simply Business , John Jennings sits down with Derek Shelton , Owner and Provider at Optimize You in Evansville (now Newburgh), Indiana. With over 20 years of experience as a nurse practitioner and leadership experience as a Chief Operating Officer in orthopedics, Derek shares how COVID accelerated innovation — and pushed him to pursue his long-standing vision of opening a health and wellness center serving both men and women. They discuss: Why men’s health is often overlooked in traditional medicine The realities of launching in healthcare from pharmacy contracts to compliance The difference between building from scratch vs. leveraging a franchise model Why belief in your product is non-negotiable The power of finally acting on the idea you’ve carried for years Derek’s message is simple: Don’t hesitate. If you’ve been sitting on an idea, this conversation may be the push you need. Subscribe, share, and join us for more real conversations about business, leadership, and making meaningful impact.

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## Transcript

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