# Ep96-How Neil Young Built Two Ladders by Simplifying What Actually Drives Growth

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Text version: https://stenobird.com/podcast/simply-business-podcast-6744679/ep96-how-neil-young-built-two-ladders-by-simplifying-what-actually-drives-growth.md
Podcast: [Simply Business Podcast](https://stenobird.com/podcast/simply-business-podcast-6744679)
Published: 2026-02-10T01:00:00+00:00
Episode link: https://rss.com/podcasts/simplybusiness/2535517
Audio file: https://content.rss.com/episodes/245027/2535517/simplybusiness/2026_02_09_13_12_20_f598018d-3eb7-49f1-b9bb-67f5f1126944.mp3
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Duration seconds: 2656

## Resource

In the 96th episode of Simply Business, host John Jennings sits down with Neil Young, President of Two Ladders, to explore what it really means to build a business that lasts. Eleven years in, Two Ladders still feels like a startup and that’s no accident. Neil shares how the company evolved from a traditional marketing agency into a business focused on uncovering the operational truths that marketing spend often reveals. This conversation dives into the dangers of chasing growth without fixing internal processes, the power of simplicity in leadership, and why understanding your starting point is critical to making smart decisions as you scale. If you’re a business owner or leader trying to grow without losing focus, this episode delivers practical insight and grounded wisdom. 👉 Listen in, subscribe, and join the conversation.

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## Transcript

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