# “Mall Magic: Inside the Evolution of Battlefield Mall with Amanda Estes”

Page: https://stenobird.com/podcast/simply-authentic-podcast-6417940/mall-magic-inside-the-evolution-of-battlefield-mall-with-amanda-estes
Text version: https://stenobird.com/podcast/simply-authentic-podcast-6417940/mall-magic-inside-the-evolution-of-battlefield-mall-with-amanda-estes.md
Podcast: [Simply Authentic Podcast](https://stenobird.com/podcast/simply-authentic-podcast-6417940)
Published: 2025-11-26T06:00:17+00:00
Episode link: https://rss.com/podcasts/simplyauthenticpod/2346416
Audio file: https://content.rss.com/episodes/208464/2346416/simplyauthenticpod/2025_11_25_14_24_56_eda7960f-6f37-4599-8b74-fcbc399e72a4.mp3
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JSON: https://stenobird.com/v1/public/podcasts/simply-authentic-podcast-6417940/episodes/mall-magic-inside-the-evolution-of-battlefield-mall-with-amanda-estes
Duration seconds: 2408

## Resource

This week on the Simply Authentic Podcast, we’re sitting down with Amanda Estes, General Manager of the Battlefield Mall in Springfield — a place most of us know for shopping, dining, and entertainment, but one whose economic impact reaches far deeper into our community. In this episode, Amanda takes us behind the scenes of one of the region’s largest retail hubs. We talk about how malls and in-person shopping have rebounded since the COVID years, and how retailers are adapting by blending online convenience with in-store experiences like easy pick-up and returns. Amanda also shares a fascinating look back at the mall’s history — from its opening in 1970, to the 1983 expansion, to surviving an EF3 tornado that caused significant damage that same year. We revisit the days of iconic anchors like Sears and Montgomery Ward, and discuss the long-standing presence of Dillard’s, Macy’s, and JCPenney. With major renovations recently completed and Dillard’s making a significant investment in their expanded space, the Battlefield Mall is stepping into a new era — just in time for holiday shoppers. We dive into all the questions shoppers have always wondered: ✨ How are decisions made about which stores come to the mall? ✨ Is there a “perfect” mix of national chains, boutiques, food, and entertainment? ✨ What’s coming next for Springfield’s largest shopping center? You’ll walk away with a new appreciation for the strategy, investment, and community impact behind a place we all visit — but rarely think about beyond retail. Tune in for an inside look at what’s changing, what’s coming, and how Simon Properties continues to invest in the future of our region. https://www.youtube.com/@SimplyAuthenticPodcast https://gatozarks.com/ https://www.facebook.com/profile.php?id=100066937632311…

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