# 230. The Truth About Ultra-Processed Foods (And Why Consumers Are Fighting Back)

Page: https://stenobird.com/podcast/simple-doesn-t-mean-easy-630139/230-the-truth-about-ultra-processed-foods-and-why-consumers-are-fighting-back
Text version: https://stenobird.com/podcast/simple-doesn-t-mean-easy-630139/230-the-truth-about-ultra-processed-foods-and-why-consumers-are-fighting-back.md
Podcast: [Simple Doesn't Mean Easy](https://stenobird.com/podcast/simple-doesn-t-mean-easy-630139)
Published: 2026-07-20T10:00:08+00:00
Episode link: https://soulyrested.com/podcast/
Audio file: https://audio3.redcircle.com/episodes/a1908486-1c2d-489e-8d56-8823a07ff010/stream.mp3
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JSON: https://stenobird.com/v1/public/podcasts/simple-doesn-t-mean-easy-630139/episodes/230-the-truth-about-ultra-processed-foods-and-why-consumers-are-fighting-back
Duration seconds: 2081

## Resource

For years it felt like Big Food was winning—but the latest market data tells a different story. If you've ever wondered whether your everyday food choices really matter, this episode offers hope—and proof that they do. In this episode, learn about encouraging research showing that Americans are choosing more minimally processed food options. Find out what may be leading to this trend and why this consumer shift matters. Your grocery dollars influence the food industry, and even one small change at a time can make a meaningful difference for your family's health. Michelle also shares updates from life on the homestead, including Bill's health, this year's challenging garden season, the benefits of cover crops, why she grows her own garlic and is expanding her strawberry patch, and practical encouragement for anyone trying to eat healthier without becoming overwhelmed. This episode's sponsors: https://soulyrested.com/heritage/ https://soulyrested.com/trueleaf https://soulyrested.com/teas Grab my Pantry Checklist (loaded with discounts on my favorite ingredients) for free right here: https://soulyrested.com/pantry/ Go here to get special offers for podcast listeners in your inbox: https://soulyrested.com/podcast/  Go here to get special offers for podcast listeners in your inbox: https://soulyrested.com/podcast/ Cover Crops Resource Hub: https://soulyrested.com/cover/ Access to the FREE Free Fall Soil Challenge: https://soulyrested.com/cover/ The market study discussed: https://www.supermarketperimeter.com/articles/14321-research-finds-which-food-brands-are-most-exposed-to-upf-fallout Chart showing obesity rates by country: Regenerative American Meat: https://99counties.com/ Code SIMPLE50 Tallow & Real Food Wellness Resources: https://soulyrested.com/wellness/ Past P…

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